Developers, go parallel, or perish, says Intel

Parallelism or parallel computing involves the simultaneous use of more than one computer or processor to execute a program. Ideally, parallel processing makes a program run faster as there are more engines (CPUs) running it.

India has been slow off the blocks as far as parallelism is concerned. Intel is undertaking various programs to ensure that software developers in Inda keep pace with the latest developments.

Intel has been developing microprocessors for a long time. James Reinders, Chief Software Evangelist and Director of Intel Software Development Products, said: "You can double performance and reduce power. Power consumption in a microprocessor isn't something that the industry wants. The solution is to add cores."

There are bandwidth challenges with multicore. Intel will be adding QuickPath technology later this year. Providing point-to-point high-speed links to distributed shared memory, the Intel QuickPath technology unleashes the parallel processing performance of next-generation Intel 45nm microarchitectures (codenamed Nehalem and Tukwila). These microarchitectures, built from the ground up, will be the first to use the Intel QuickPath interconnect system and can see significant improvements in overall performance.

Reinders added, "We will also go to eight cores this year. We are looking at working with developers, so that they can take advantage of the cores. We need to look at how they can make parallel programming more flexible."

Tech challenges
Intel has been seeing pretty strong trends of users using parallelism or perhaps, trying to figure out how to use it best. The most active areas where parallelism is currently being used are in scientific applications and high-performance computing. The challenge is in the high-performance computing area, which involves lot of digital media content, said Reinders.

Indian scenario
Commenting on the scenario in India, Narendra Bhandari, Director, Intel Software and Solutions Group, said: "In India, we have been interacting with the telecom software companies. They have gone on to build parallelism, and actually delivered to local customers."

Reinders further added: "In Karnataka, we have interacted with an educational software company. We have tools that analyze what their programs do. Very quickly, they agree to discuss, and three to five weeks later, they are able to release new patches of their products."

Citing Tally as an example, Bhandari said: "We were able help Tally look at their applications. As the data load increases, challenges increase as well. They have since seen dramatic improvements in their applications. Yet another example is an animation company. We looked at their rendering. In two months or less, they saw the results. We showed them where the paradigm was shifting."

According to Intel, the interest levels in the adoption of the tools, as per the downloads and sales, etc., has gone up from 3x to 5x. "Traffic is quite high on our software network portal. This is the traffic to the geeky portion of Intel. All of these trends indicate that the awareness regarding parallelism has been very good in India," added Reinders.

Two of Intel's customers have applauded the company for its good work in parallelism -- the Institute of Mathematical Sciences of India (IMSI) in Chennai and Philips Medical.

Training programs
Intel launched a University program two years ago (Go Parallel or Perish). As of the end of 2007, 407 institutions globally have signed up. About 200 of these are from India. According to Reinders, most of the professors that Intel meets do touch upon parallelism in their classes. "We've also seen improvements at the UG level."

Bhandari added that Intel has a generation of programmers who have written code with non-parallel environments. "Parallelism skill is now going to be critical. The curriculum changes at institutes do not happen overnight. However, IIT-Kanpur built a curriculum two years ago and open sourced it," he pointed out. "We also talked to NIIT. We introduced parallelism in their curriculum. This was 18 months ago. Elements of our courses are also going on at G-NIIT. The NIITs have large scale and scope," he added.

Open Source
The fact that Intel does a lot of work on open source is perhaps, not well publicized. Reinders noted: "We do a lot of work in Open Source, and are right behind IBM and Red Hat. Linux eats up more power. The impact is the same on laptops and servers. We came up with seven different patches. Cutting power consumption on Linux devices is something that Intel is good at."

Intel also does a lot of seminars and other software partner programs. Reinders said: "Our focus is more toward the developer community. DRDO and BHEL are some of the customers in India who have benefited from our software development."

Three programmer challenges
According to Intel, programmers have three immediate challenges with parallelism: scalability, correctness and maiintainability. The rules of the thumb, as outlined by Intel are:

• Think parallel.
• Program using abstraction.
• Program in tasks (chores), not threads (cores).
• Design with the option to turn concurrency off.
• Avoid using locks.
• Use tools and libraries designed to help with concurrency.
• Use scalable memory allocators.
• Design to scale through increased workloads.

Parallelism offers new doors. Creativity is required to open these new doors. Developers would do well to look for these doors. Without any doubt, parallelism is central to Intel's products. Multi-core needs parallel applications. Therefore, developers need to learn to either think and go or be parallel, or perish!

Think AND not OR; Altera first @ 40nm FPGAs

Altera has announced two new product lines -- the Stratix IV FPGAs, which feature up to 680K logic elements, as well as the HardCopy IV ASICs, which has Gigabit transceivers embedded within the PLCs and allow seamless FPGA prototyping to hard core ASIC production.

Altera has also introduced the Quartus II software v8.0, which delivers unprecedented performance and productivity for FPGAs. It allows customers to assign power constraints on designs.

This is a global launch, and I feel proud to be associated with it. I am probably among the earliest to break this news to the world!

"All of these have been made possible due to Altera's relationship with TSMC," according to Gangatharan Gopal, country manager, India, Altera Semiconductor India Pvt. Ltd.

Altera's 40nm devices are targeted at high-end applications such as wireless and wireline communications, military, broadcasting and ASIC prototyping.

The Statix IV FPGAs feature 680K logic elements, up to 22.4Mbits internal RAM, up to 48 transceiver blocks operating at up to 8.5Gbps, core performance of 350MHz, and hard IP for PCI Express Gen 1 and Gen 2.

The Stratix IV FPGAs are available in two majpr product groups -- the GX devices or Gigabit Ethernet devices, which have up to 530K logic elements, and the E devices or enhanced Stratix IV, which support more memory per logic element. There are a total of eight devices per family.

The HardCopy ASICs IV feature seamless prototyping, so that customers can have the same RTL, same IP set and one tool, come with transceivers -- similar transceiver block as the Stratix IV, offer lowest risk and lowest total cost access to deep sub-micron ASIC benefits, and provde 50x low power than companion FPGAs.

The HardCopy IV features 13.3 million gates. Gopal said: "Altera has surpassed the average industry ASIC density. We are now offering 13.3 million gates with HardCopy IV. With this, we can now address 80 percent of the market requirements."

The HardCopy IV also comes in GX and E versions. Each version has six devices, supporting more memories and transceiver blocks.

Higher densities require higher levels of productivity
Altera's Quartus II software v8.0 is specifically addressing this market need. It is said to be leading in productivity for high-end FPGAs and HardCopy ASICs. Features include TimeQuest -- for timing analysis, Compilation Speed -- via incremental compilation, PowerPlay technology -- which allows power management; and SOPC Builder -- which facilitates system-level design.

Altera is addressing the issue of compile times at three fronts -- algorithms, multiprocessor support and incremental compile support. The Quartus II v8.0 is said to deliver 20 percent average annual compile time improvement.

Top 10 global semicon predictions -- where are we today

It is always interesting to write semicon blogs! Lots of people come up to me with their own comments, insights, requests, etc. One such request came from a friend in Taiwan, who's involved with the semiconductor industry.

I was asked forthrightly what I thought of the top 10 global predictions, which I had blogged/written about some time back late last year.

Top 10 semicon predictions
For those who came in late, here are the 10 global predictions on semiconductors made at that time (late December 2007.

1. Semiconductor firms may have to face a recession year in an election year.
2. DRAM market looks weak in 2008.
3. NAND market will remain hot.
4. Power will remain a major issue.
5. EDA has to catch up.
6. Need to solve embedded (software crisis?) dilemma.
7. Consolidation in the fab space.
8. Capital equipment guys will continue to move to other market.
9. Spend on capital equipment to drop.
10. Mini fabs in developing countries.

Well, lot of water has flowed since those predictions were made. Let's see how things stand, as of now. The updated predictions would look something like these:

1. There have been signs of recession, but the industry has faced it well, so far. In fact, Future Horizons feels that if there is going to be a global economic recession, the chip industry (but not all companies) is in the best shape possible to weather the ensuing storm.

2. Memory market is changing slightly as well, though people are very cautious. According to Converge, memory market prices appear to be stabilizing. iSuppli has predicted a poor year for DRAM though!

3. NAND Flash could show some recovery later this year. Yes, Q1-08 QoQ sales seems to have slipped, but the market remains hopeful of a recovery. Even iSuppli warned of NAND Flash slowdown in 2008, while Apple slashed its NAND order forecast significantly for 2008! Keep those fingers crossed!!

4. Power remains a big issue, and will continue to be so. This will remain as we move up newer technology process nodes.

5. EDA is seemingly catching up with 45nm designs. Magma, Synopsys, and the other leading EDA vendors are said to be playing big roles in 45nm designs.

6. Fabless companies are gaining in strength. No doubt about it! The 2007 semicon rankings show that. Also, Qualcomm is now the leader in the top wireless semicon suppliers, displacing Texas Instruments.

7. There have been consilidations (or long term alliances) in: a) fab space b) DRAM space. In the fab space, Intel, Samsung and TSMC have combined to go with 450mm wafer fab line by 2012. And in the DRAM space, there have been new camps, such as Elpida-Qimonda, and Nanya-Micron partnering to take on Samsung. With the global semiconductor market seeing steady decline in growth rate, which would continue, look forward to more consolidations.

8. Investments in photovoltaics (PV) have eased the pressure on capital equipment makers and spend somewhat. In fact, 2007 will be remembered as the year when the PV industry emerged as a key opportunity for subsystems suppliers and provided a timely boost in sales for those companies actively addressing this market. Perhaps, here lies an opportunity for India.

9. Mini fabs -- these are yet to happen; so far talks only. In India, a single silicon wafer fab has yet to start functioning, even though it has been quite a while since the semicon policy was announced. Conversely, some feel that India should focus on design, rather than go after something as mature as having wafer fabs. However, several solar fabs -- from Moser Baer, Videocon, Reliance, etc., are quite likely.

10. Moving to 45nm from 32nm is posing more design challenges than thought. This is largely due to the use of new materials. Well, 45nm will herald a totally different structure -- metal gate/high-k/thin FET/deep trench design, etc. It will herald a new way of system design as well.

Now, I am not a semicon expert by any long distance, and welcome comments, suggestions, improvements from you all.

Top 20 global semicon companies -- DRAM, Flash suppliers drop out

IC Insights recently published the May update to The McClean Report, featuring the Top 20 global semiconductor companies. Not surprisingly, there have been some significant movers and shakers. The most telling -- quite a few of the major DRAM and Flash suppliers have dropped out of the Top 20 list!

First the movers! Fabless supplier Qualcomm jumped up four spots, ranking as the 10th largest semiconductor supplier in Q1-08. Next, Broadcom, the third largest fabless supplier, also moved up four positions, up to the 20th position. Panasonic (earlier, Matsushita), moved up to the 19th position, while NEC of Japan moved up to the 13th position.

TSMC, the leading foundry, moved up one position, registering the highest -- 44 percent -- year-over-year Q1-08 growth rate, besides being ranked 5th. Nvidia, the second largest fabless supplier, was another company registering a high YoY growth rate of 37 percent, and moved into the 18th position. Some others like Infineon, Sony and Renesas also climbed a place higher each, respectively. The top four retained their positions -- Intel, Samsung, TI and Toshiba.

And now, the shakers! The volatile DRAM and Flash markets have ensured the exit of several well known names such as Qimonda, Elpida, Spansion, Powerchip, Nanya, etc., from the list of the top 20 global semiconductor companies, at least for now.

Among the others in the list, the biggest drops were registered by NXP, which dropped to 14th from 11th last year, and AMD, which dropped two places, from 10th to 12th. Two memory suppliers -- Hynix and Micron -- also slipped two places, to 9th and 15th places, respectively. STMicroelectronics also slipped from 5th to 6th. IBM too slipped out of the top 20 list.

The top 20 global semiconductor firms comprises of eight US companies (including three fabless suppliers), six Japanese, three European, two South Korean, and one Taiwanese foundry (TSMC). Also, looking at the realities of the foundry market, TSMC's lead is now unassailable. If TSMC was an IDM, it would be No. 2, challenging Intel and passing Samsung, said one analyst, recently, a thought shared by many.

IC Insights has reported that since the Euro and the Yen are strong against the dollar, this effect will impact global semiconductor market figures when reported in US dollars this year.

There are some other things to watch out for. Following a miserable 2007, the global DRAM module market is likely to rebound gradually in 2008 due to the projected recovery in the overall memory industry, according to an iSuppli report. That remains to be seen.

Some new DRAM camps -- such as Elpida-Qimonda, and Micron-Nanya -- have been formed. It will be interesting to see how these perform, as will be the performance of ST-backed Numonyx.

Further, the oversupply of NAND Flash worsened in Q1-08, impacted by the effect of the US sub-prime mortgage loan and a slow season, according to DRAMeXchange. The NAND Flash ASP fell about 35 percent compared to Q4-07. Although the overall bit shipment grew about 30 percent compared to Q4-07, the total Q1-08 sales of branded NAND Flash makers fell 15.8 percent QoQ to US$3.24bn. Will the NAND Flash market recover and by when?

Semicon to grow 12pc in 2008: Future Horizons

If there is going to be a global economic recession, the chip industry (but not all companies) is in the best shape possible to weather the ensuing storm!

According to Malcom Penn, CEO, Future Horizons, we are dealing with a semiconductor industry in 'deep trauma.' He was delivering the company's forecast at the recently held International Electronics Forum (IEF) 2008 in Dubai, predicting a 12 percent growth this year despite signs of a wobbling US economy.

Is there a need to get back to the industry basics? “Semiconductors are a peculiar business; the only sane strategy is to bet the company regularly,” once remarked Dr Gordon Moore.

Penn noted that the current industry status is somewhat confused and uncertain. Short-term issues are dominating the agenda.

Longer-term structural trends are unclear. The traditional IDMs are currently going through a mid-life ‘new business model’ identity crisis, and the start-ups are struggling to even reach critical mass! And all of this has been happening amidst intense economic uncertainty

"Now is the time for strong nerves and determination," Penn said. According to him, the underlying industry fundamentals are sound and there is no end in sight to the 'make-lunch-or-be-lunch' ethos.

The emerging economies like India and China have so far been less affected by the financial market's turbulence. In fact, the emerging and developing economies were shifting the global growth dynamics.

Chip industry in best possible shape
A forecast health warning is: IF the global economy collapses, it will take the chip market with it. However, Future Horizons feels that if there is going to be a global economic recession, the chip industry (but not all companies) is in the best shape possible to weather the ensuing storm.

The ASPs are an enigma wrapped up in riddle. The course of ASPs (like love) never runs smooth. Wobbles happen! ASPs are also the perennial (and least understood) industry wild card. ASPs are generally driven by new IC designs, and that takes time (sometimes three to four years). Post-2001, value recovery lost one generation (130nm impact). The ASP recovery ‘wobbled’ in 2007 (memory and MPU price wars). Barring a recession, Future Horizons forecasts that ASPs will recover in 2008 (it has already started).

12 percent growth likely
Future Horizons' 2008 forecast summary and assumptions (as of May 2008) are -- ‘12 percent’ growth -- '10 percent' units / ‘2 percent’ ASP. There may be no global economic recession, although US/UK/Eurozone might wobble -- which they are! No significant inventory correction will probably take place, but there are always Q4>Q1 adjustments, and there's nothing special about that either.

There could be lower fab capacity expansion due to 2007/2008 capex slowdown, which is inevitable and irreversible. There is also a possibility of a more stable memory price erosion -- which means, back to the learning vs. bleeding curve, and prices have since hardened. If the global economy holds, the 2H-08 growth will likely be strong. This, if the capacity, ASP and units are all pulling together, which is said to be happening.

Therefore, Penn feels it is too early to call for a (major) downward revision. Q1 08 was a lot stronger than conventional wisdom feared.

"That’s the rational analysis, but semiconductors aren’t rational. It could just as easily be another single digit growth year," Penn added.

Danger signs to watch out for
So, what are the danger signs one should watch out for? These would be capacity -- it is hard to see how this can spoil 2008, provided unit growth holds up, but there is a need to watch capex. Another factor is demand -- the current IC unit demand is sustainable provided the economy holds up, so there is a need to watch the inventory.

Next comes the economy! The current outlook continues to be uncertain with risks all on the downside. ASPs are the key to recovery, but always the first line of defence. ASPs could still derail 2008, but the trends are encouraging.

What's driving the market?
In semiconductor 7.0 -- or the 7th decade of the transistor revolution, the same things, as always, are driving the market. These are: technology, legislation -- energy saving/conservation and structural -- the relentless analog to digital conversion. All of these are combining to do what the chip industry does best -- enabling something that was previously impossible. Penn contends, "This industry has nowhere near run out of steam!"

New applications continue to drive the market, with automotive, industrial and medical, mobile phones, and PCs and servers, dominating. The PC market is dominating, but going nowhere fast. Mobile phones have become more interesting, but have conflicting priorities. The challenges are: how to protect the existing cost structure and subscriber base and how to add useful and affordable value-add services! Evidently, "chipset suppliers love the high end, market loves the low end."

There is definitely an increasing automotive semiconductor content. A solid annual growth has been prediced (CAGR 2006-11) for vehicles -- 5.5 percent, systems -- 11.5 percent, and semiconductors -- 13.3 percent. Some other new areas are motor control and energy, as well as lighting and photovoltaic, besides medical electronics. Robotics is yet another interesting area.

Key industry issues
It is clear that more chips per wafer equals less cost per chip and more transistors per die equals more functionality. Several billion transistors gives phenomenal design flexibility as well. Considering total ICs and MOS ICs, in the MOS capacity build out by technology node, there has been no change in volume ramp profile despite the hype.

As for the evolution of the technology node, definitely, 45nm is a revolutionary step from 65nm. In all likelihood, 32nm will be a natural evolutionary. However, Penn cautioned that 22nm would be another ‘difficult’ transition!

There is no doubt that 65nm will be tomorrow’s leading-edge workhorse, having the same basic Si gate/SiO2/MOSFET structure. Nevertheless, 45nm will herald a totally different structure -- metal gate/high-k/thin FET/deep trench design, etc. Also, 45nm will herald a new way of system design.

Is fabless right?
Is Fablite a valid option? While there is nothing wrong with being fabless, people are just not sure whether the best starting point is being an IDM. Teamwork has to be perfectly orchestrated as competition is tough.

As for the market share dynamics, the top 10 companies (IDMs) have been losing share. Fabless share has been growing, but it is still relatively small.

Coming to the realities of the foundry market, TSMC's lead is now unassailable. Were it an IDM, it would be No. 2, challenging Intel and passing Samsung. Moving more into design looks inevitable.

Finally, execution, and not technology, is everything! Execution has and will continue to make the difference. Applications (software) will play the role of the key differentiator as well, and it has value. Design is the means to an end, and not the end.

From the chip industry's perspective, the electronics market was traditionally Japan, North America and Western Europe. It now encompasses the entire Asian rim, China, Eastern Europe and India. Far from maturing, the chip industry itself is still in its volatile, high-growth phase, with at least a further 20 years of strong growth in prospect. Penn said, "The underlying growth drivers for chips has never been better."

Back to basics
We started with the need to get back to industry basics. We end in the same way! Stick to basics like:

* Don’t invest in low cost areas just because they are cheap -- they have a habit of becoming high cost tomorrow, plus the hidden extras.
* Don’t make outsourcing decisions just because they are easy -- especially if there’s no way back.
* Don’t make strategic cut-backs just to trim the bottom line -- some decisions, e.g., R&D, take a long time to impact, then it’s too late.
* Stop looking for high volume/high value market niches -- they don’t exist, need to learn how to compete
* Do show strong leadership
* Do have a long-term plan and stick with it -- even if it negatively impacts ‘the next quarter’ balance sheet
* Do show a commitment and determination to succeed
* Do stay focused and resistant to external meddling
* Do execute ruthlessly -- this is the key competitive differentiator)
* Do … just do it with passion -- it’s the passion that makes the difference

India's growing might in global semicon

It is no longer a secret that India is fast becoming the world’s destination, and increasingly the source too, for semiconductors. India also shows the most rapid growth potential among the BRIC countries.

Speaking at the recently held International Electronics Forum (IEF) 2008 at Dubai, organized by Future Horizons, S.Janakiraman, the outgoing Chairman - India Semiconductor Association, and President & CEO – R&D services, MindTree Ltd, touched upon India's growing might as a being the third largest country in terms of purchasing power parity, as well as its growing presence in the global semiconductor industry.

It is no surprise that the current market drivers in India happen to be mobile phone services, IT services/BPO, automobiles and IT hardware. Add to these are the facts that India is very strong in design tools, system architecture and VLSI design, has quite strong IP protection laws, and is quite strong in concept/innovation as far as the semiconductor industry is concerned.

Testing and packaging are in the nascent stage. While India lacks a semicon wafer fab, as of now, there have been several announcements regarding solar fabs by leading firms such as Videocon, Moser Baer, Reliance, etc.

In the electronics manufacturing domain, India's strength lies in hardware, embedded software and industrial design, OEMs, component distribution (includes semiconductor and box build), and end user/distribution channel, as well as more than moderate strength in product design and manufacturing (ODM, EMS).

India is likely to witness $363 billion of equipment consumption and $155 billion of domestic production by 2015. India’s electronic equipment consumption in 2005 was 1.8 percent. It is likely to grow to 5.5 percent in 2010 and 11 percent in 2015, as per a joint study conducted by the ISA and Frost & Sullivan.

The Indian semiconductor TAM (total available market) revenue is likely to grow by 2.5 times while the TM (total market) is likely to double revenues in 2009. The TAM is likely to grow at a CAGR of 35.8 percent and the TM is likely to grow at a CAGR of 26.7 percent, respectively, during the period 2006-09.

Telecom, and IT and office automation are currently the leading segments in both TM and TAM. Consumer segment occupies the third fastest growing area in the TM, while the industrial segment is the third fastest growing area in the TAM.

The major semiconductor categories include microprocessors, analog, memory, discrete and ASIC, while the major end use products include mobile handsets, BTS, desktops, notebooks, set-top boxes and CRT TVs.

Emerging base of EMS firms
India is also becoming an emerging base of EMS companies, thereby completing the electronics ecosystem. Five of the top 15 EMS companies globally have set up their manufacturing facilities in India. These include Celestica, Elcoteq, Flextronics, Jabil Circuit and Solectron. Two other large companies are in the process of setting up plants -- Hon Hai Precision Industry and Sanmina-SCI.

Nokia has set up its manufacturing facility as well. It has invested $210 million in the plant since January 2006. The India plant has set another benchmark of achieving the fastest ramp up across all Nokia facilities worldwide. Currently, approximately 50 percent of the production from the plant is consumed domestically and the rest is exported to other countries.

Indian embedded design industry
The Indian embedded design industry has been going from strength to strength. The recent IDC-ISA report puts revenues from India's VLSI, board design and embedded software industry to grow to $10.96bn by 2010 from the current $6.08bn in 2007.

As of 2007, embedded has 81.1 percent share, hardware board design 6.3 percent; and VLSI design 12.3 percent, respectively.Source: ISA.

The challenges and focus areas for the embedded design industry include manpower -- focusing on increasing productivity, creating readily deployable engineering workforce, and focusing on developing high-end skills.

Another area India is working on is moving up the semiconductor value chain. India is now focusing on end-to-end product development, investing in IP development, developing India specific products, and partnering with OEMs to understand the market needs.

The challenge is posed by the cost structure. India needs to better address cost management, i.e., increasing infrastructure and salary costs, as well as managing the dollar's impact.

India design inside
Several global products have been now developed out of India. Some recent examples are: Harita Infoserve Ltd is developing interior parts and conducting computer tests on components for General Motors Corp.

Next, Ittiam’s videophone design will become almost entirely an India story: part of the chip, the product design, the software and, finally, the manufacturing also done here. Plexion Technologies has worked on the interior design and windows for a DaimlerChrysler (DCX) bus.

Quasar Innovations designed and developed a dual SIM card — PTL910 mobile phone for Primus, to be launched in the European market. The mobile phone allows the user to have SIM cards from Primus for two countries, with the phone automatically choosing the correct SIM depending on the user’s location.

Finally, MindTree itself has designed a feature rich satellite handset with mobile handset form factor for a European company.

Attractive semicon policy
India's semiconductor policy is likely to attract investments of over $10bn. The government of India will bear 20 percent of the capital expenditure during the first 10 years for units located inside SEZs and 25 percent for those outside.

For semiconductor manufacturing (wafer fabs) plants, the policy proposes a minimum investment of $625mn. The same for ancillary plants would be $250mn.

The government's participation in the projects would be limited to 26 percent of the equity portion. The key benefit here is the grant of the SEZ status.

India’s evolving ecosystem is driven by the bottom of the pyramid (BOP) opportunity. Tata Motors announced the now famous Nano -- the Rs. 1 lakh (sub $2500) car -– said to be the world's cheapest car. This has been indigenously developed in India, for India, by Tata Motors.

Nano has passed all mandatory crash tests and Euro IV norms. It is likely to be commercially launched in the second half of 2008.

All of these make India the most happening semiconductor and electronics destination. Don't be surprised if companies not having an India strategy in place miss out on the action!

NAND Q108 sales falls 15.8 percent

There's a nice report today by DRAMeXchange on the state of the NAND Flash market. It is reproduced here.

Impacted by effect of the US sub-prime mortgage loan and a slow season, oversupply of NAND Flash worsened in 1Q08. NAND Flash ASP fell about 35 percent compared to 4Q07. Although the overall bit shipment grew about 30 percent compared to 4Q07, the total 1Q08 sales of branded NAND Flash makers fell 15.8 percent QoQ to US$3.24bn.

Ranked by the overall 1Q08 sales, Samsung continues to lead. The top five NAND Flash branded makers shared 96.8 percent of the whole market share in 1Q08.

Although the NAND Flash market share by sales for Samsung in 1Q08 fell to roughly 39.6 percent compared to 4Q07, Samsung continues to be the leader in branded market.

Despite the increase proportion of 51nm node production, affected by the deep decline in NAND Flash price, 1Q08 sales fell 18.7 percent QoQ to US$1.28bn.

NAND Flash market share by sales for Toshiba rose to 26.4 percent compared to 4Q07 and continued to be in the second place among the branded NAND Flash makers.

Due to Toshiba's successful increase in 56nm node production, it was able to resist the effect of the NAND Flash price decline. However, 1Q08 sales were flat compared to 4Q07 at US$855m.

The 1Q08 market share by sales for Hynix fell to 17.5 percent, though it continued to stay at the number three spot among branded NAND Flash makers. As Hynix lowered its NAND Flash production, 1Q08 bit shipment increased only 9 percent QoQ. However, due to the fall of NAND Flash ASP at 39 percent QoQ, 1Q08 sales for Hynix fell to US$569m, or a decline of 29.1 percent QoQ.

With the ramp up of 50nm node, Micron and Intel continued to see steady growth in a bit shipment in 1Q08. However, impacted by the large decline in NAND Flash price, their 1Q08 sales fell compared to 4Q07. Micron and Intel 1Q08 sales were US$248m and US$181m, respectively, with a market share of 7.7 percent and 5.6 percent, each.

As STMicroelectronics primarily produces NAND Flash for cell phone applications, revenue for 1Q08 was not as severely impacted by the price decline. Revenue for STMicro in 1Q08 fell slightly to US$85m, or a slight decline of 6.6 percent compared to 4Q07. The 1Q08 market share by sales was 2.6 percent.

Since Renesas continued to reduce its AG-AND Flash production in 1Q08, Renesas/PSC camp sales fell roughly 60 percent compared to 4Q07 with a market share of 0.6 percent.